This helps us to determine how best to provide useful information to customers and to understand which parts of our websites and services are of most interest to them. We also collect information regarding customer activities on our website, and on related websites. We collect information for market research purposes, such as your occupation and where you use your computer, to gain a better understanding of our customers and thus provide more valuable service. At such times, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences your credit card information and information about the Cmedia products you own, such as their serial numbers, and date of purchase and information relating to a support or service issue.
For example, we may ask for your personal information when you’re discussing a service issue on the phone with an associate, downloading a software update, registering for a seminar, participating in an online survey, registering your products, or purchasing a product. There are a number of situations in which your personal information may help us give you better service.
